Hiring SEOs: What You Need To Know

job-interview_kristinIn this day and age, pretty much anyone can call themselves an SEO. The basic concept of the industry is simple; optimizing content for high rankings right? Wrong! There is much more to search engine optimization that just directing traffic to your website. Increasing the number of visitors to your page is only the first step on your internet marketing journey. Somehow, a Utah SEO company must turn these visitors into revenue. In order to make sure that you are not being taken for a ride by a spammer or scammer, consider the following ideas.

Previous SEO Experience

What is this potential SEO worker’s background? Have they ever done SEO before? Many people fall into the SEO field from a related industry like website design or marketing and PR. Other SEO professionals started SEO as a side job for extra cash, and found out that they were actually quite good at it. Finding someone with more than 2 years of SEO experience is a rarity these days, so don’t be too picky. But don’t be too stringent either.

Continuing Education For SEOs

To be remotely successful in the ever changing SEO world, your optimization candidate must always be on top of the latest tools, tricks, and other updates relevant to the internet marketing field. Always find out what blogs your SEOs are following and where they get their information.

Samples Of Previous Work

You would be a fool not to check the previous SEO campaigns of your potential search engine marketing firm. This is the same as checking references for any other position. Any SEO should readily present reports showing previous traffic increases and ROI, among many other factors.

Targeting the most effect social media platform

Targeting the most effect social media platform

Feb 14, 2015

Social media is all the rage online today. There are dozens of platforms that you can advertise on or view others postings. So how do you know which platform is going to be best for you? How will you know where to start? The most important thing to do is START!

01

Social networking is now the number one activity on the internet. Through social media you can generate feedback, increase brand awareness, share new products, interact with clients, create awareness of issues or generate campaigns. As discussed in previous posts, there are several networking platforms that you can choose from. Facebook, Google+, Twitter, Instagram, Pinterest, etc. Before you decide on which platform is best for you make a plan for you social media strategy, a local SEO company can help you with this.

  1. Establish your market: First you need to determine your demographic. Who are you trying to market to? Is your audience more visual? Do you have a service that you are promoting or are you selling a product? Depending on which demographic you are focusing on will depend on which social networking platform you choose. If you are focusing on the visual platforms such as Pinterest, Instagram, or Youtube are going to be the best fit, where as if you are promoting a service you may want to focus more on Facebook or twitter.
  2. Plan your content: You want to be offering good quality content. It needs to be interesting and engaging for your audience to have the desire to keep them on your site. Whether your content is visual or word based keep it engaging.
  3. Consistency is key: People thrive on consistency. Keep your posting schedule consistent. Post on the same day (even at the same time of day if possible) Your audience wants to know that they can rely on your site. Even your social media sites need to be consistent. They need to fit in with the “feel” of your website. Color schemes, quality of images, logo, etc. Keep it consistent!
  4.  Linking together: Don’t be afraid to link to other companies that are similar to your own. Working closely with other brands or services that are similar to yours will not only boost your products/services but will also help them out as well. This kind of networking will build relationships with those in the same niche as you and your may even find in the long run that it will be more beneficial than you originally thought.
  5. Check out the competition: It is okay to check out your competition and see what they are doing and how they do it. The important thing to remember, if you are going to try to pattern it after them, is to always do things better than they are.
  6. Measuring your success: You can’t know where you are going until you know where you have been. This statement is true in business and in your personal life. There are some amazing tools available that track your social media campaigns so you can know what is working and where you need some improvement.

Which Social Networks Do I Need Part 2

In part 1 of this blog, we discussed some of the major social networks you can use to drive traffic to your website and engage with the rest of the world wide web. Whereas before we spoke about the obvious Facebook, Twitter and Google+, this time we will focus on some of the social networks which are less frequently used by Utah SEO companies.

Social NetworksLinkedIn

LinkedIn was one of the first social networks for businesses to hit the Internet. Believe it or not, LinkedIn still exists today! LinkedIn has one of the most user friendly interfaces of all the social networks. Every button is clearly labeled with words, rather than icons, so you know exactly what your mouse click will result in. There is no weird jargon like “Circles”, “Retweet” or “Secret Group”. LinkedIn is a simple way to display what is essentially your résumé. Since this social network is so old, it easily ranks high on a SERP when someone is looking for your name specifically.

Instagram

Instagram is a relatively new social network, which was bought by Facebook and thus easily integrates posted content. When you link your Instagram account to Facebook, everything is cross posted without any extra work from you. (Also integrates with Twitter and Tumblr.) Instagram is like a high school popularity contest. Since all of the content is photo driven, users are only looking for eye-candy. This is great for industries like fitness, art, home and garden and food, where you can easily create luscious looking images without too much extra effort. Instagram followers are die hards, much more than any Twitter followers.

Pinterest

Pinterest is a crucial marketing tool for many industries, from crafts, foods, home services, retail, and anything in between. Pinterest is also photo driven, to an extent. Any post will have just a picture to describe it. However, as a business, you can integrate Rich Pins, which is a way of coding your Pinterest board so that every post contains information like Google Map location, product pricing and recipe reviews. Upon clicking on the Pin, users are led to the site which the Pin came from.

YouTube

Optimizing video content is the next big push according to many career SEOs and web developers. Since videos keep users on a page longer, getting savvy with making, posting and optimizing them is crucial. Creating a YouTube channel lets users easily find your videos. Furthermore, having your YouTube channel host your video, while you also put it on your website, does not count as duplicate content, so that’s great! You can engage people in discussion which can also be a type of traffic baiting strategy when you do it with finesse.

 

Have fun with social networks. If you own a computer, you most likely spend quite a bit of time on them anyway.