Which Social Networks Do I Need Part 2

In part 1 of this blog, we discussed some of the major social networks you can use to drive traffic to your website and engage with the rest of the world wide web. Whereas before we spoke about the obvious Facebook, Twitter and Google+, this time we will focus on some of the social networks which are less frequently used by Utah SEO companies.

Social NetworksLinkedIn

LinkedIn was one of the first social networks for businesses to hit the Internet. Believe it or not, LinkedIn still exists today! LinkedIn has one of the most user friendly interfaces of all the social networks. Every button is clearly labeled with words, rather than icons, so you know exactly what your mouse click will result in. There is no weird jargon like “Circles”, “Retweet” or “Secret Group”. LinkedIn is a simple way to display what is essentially your résumé. Since this social network is so old, it easily ranks high on a SERP when someone is looking for your name specifically.

Instagram

Instagram is a relatively new social network, which was bought by Facebook and thus easily integrates posted content. When you link your Instagram account to Facebook, everything is cross posted without any extra work from you. (Also integrates with Twitter and Tumblr.) Instagram is like a high school popularity contest. Since all of the content is photo driven, users are only looking for eye-candy. This is great for industries like fitness, art, home and garden and food, where you can easily create luscious looking images without too much extra effort. Instagram followers are die hards, much more than any Twitter followers.

Pinterest

Pinterest is a crucial marketing tool for many industries, from crafts, foods, home services, retail, and anything in between. Pinterest is also photo driven, to an extent. Any post will have just a picture to describe it. However, as a business, you can integrate Rich Pins, which is a way of coding your Pinterest board so that every post contains information like Google Map location, product pricing and recipe reviews. Upon clicking on the Pin, users are led to the site which the Pin came from.

YouTube

Optimizing video content is the next big push according to many career SEOs and web developers. Since videos keep users on a page longer, getting savvy with making, posting and optimizing them is crucial. Creating a YouTube channel lets users easily find your videos. Furthermore, having your YouTube channel host your video, while you also put it on your website, does not count as duplicate content, so that’s great! You can engage people in discussion which can also be a type of traffic baiting strategy when you do it with finesse.

 

Have fun with social networks. If you own a computer, you most likely spend quite a bit of time on them anyway.

Which Social Networks Do I Need

Popular Social NetworksYou mean there are more than just Facebook? Yes of course! Not only is Twitter a huge player as far as social media marketing, but there are others you may have heard of too. Google+, Reddit, Instagram, LinkedIn, Pinterest, and YouTube are all important avenues for your social media marketing efforts and, by extension, your SEO Utah efforts as well. Let us dive in and discover the benefits each of these social networks can have for your business.

Facebook

This is the go-to social network for almost any internet user. By having a presence on Facebook, you will ensure that you are not missed. Google bots most definitely take into account your website’s social media presence. While this is not technically a ranking factor, a strong and engaged social network following, particularly on Facebook, helps with your trust citations. Furthermore, you probably already have a Facebook page, so why not use it to your maximum?

Twitter

Many people, myself included, are wondering what is the point with Twitter? Facebook is way more fun because it shows the pictures and videos in my News Feed and I don’t have to click anything to see what the poster is talking about. Ah HAH. Did you say “click”? Yes, Twitter forces you to click to the link someone is posting about. In terms of traffic generation, this is absolute gold. Additionally, it is so easy to link your Facebook with your Twitter account. In this way, you can still use Facebook as your primary social networking tool, but all of your posts will get posted to Twitter, with no extra effort from you. You should definitely still log into Twitter periodically however. Engage yourself in other posts, and follow up with anything you have previously posted that may need attention.

Google+

Google+ can be a frustrating outlet. No one really engages with stuff that is posted on a Google+ page. It can feel a little lonely posting things with no interaction. Additionally, Google+ is not able to integrate with Facebook or Twitter, so you have to post everything to Google+ first. After that, you can integrate your posts to FB and Twitter. This is Google’s attempt to try and be your #1 social network. As annoying as all of this is, if you are a business owner you must participate with Google+. Your Google+ page is tied directly to you location on Google Maps. We all use Maps as our default directory when we are trying to get somewhere. If you don’t show up on Google Maps, you basically do not exist as a business. One of the ways to increase your rankings in a Google Maps search is to have the most popular page. This translates to: lots of followers, lots of posts, a well rounded profile and numerous reviews.
Reddit

Reddit

This is a site for anyone to post content which can have links. The cool thing about Reddit is that the actual users have the power to vote up or down a piece of content. So the users have the power when it comes to the rankings. Very empowering don’t you think? Reddit does not integrate with other social media tools, but you will be surprised at how engaging it is.

Part II: Coming Soon!

LinkedIn, Instagram, Pinterest and YouTube

Best Keyword Research Tools for 2015

keyword research toolsKeyword research is the basis for content optimization. Without well-organized keywords, it is difficult for search engines to understand what your site is about. SEOs use keywords in specific places that they know search robots are crawling. If you have the right keywords in the right places, your SEO efforts will have a higher chance of succeeding. Of course, for a successful SEO campaign, it is essential to address other important marketing factors. For this, it is best to hire an SEO Salt Lake City company that has the right tools and resources already in place in their infrastructure.

What Are Keywords?

Simply put, keywords are the things internet users are searching for. Keywords are the little search queries people put in the Google search bar. By inserting keywords into certain elements on your website, you make it easier for search engines to find your page. The more your page clearly matches the keywords a user has put in the search query, then your website will appear higher in search rankings. *Many websites use the same keywords. This is where other SEO factors come into play. But more on that some other time.

How To Find My Keywords

To start with, your keywords should match the topic of your website. For example, a great starting keyword idea for an ice cream shop site would be “ice cream shop”. This is a very broad keyword, so you would want to do more research and narrow down the niche for this keyword. There are bajillions of ice cream shops in the world, and you want to be listed in the first 10. This is where keyword research tools come in.

There are tons of keyword research tools available, most of them cost a monthly subscription. If you are not a full time SEO, it doesn’t make sense to pay for a subscription. Many tools offer trial periods or a limited version for free. My favorite keyword research tools are: MySEOTool, SEMrush, and Google Adwords Keyword Planner.

MySEOTool SEMrush Adwords
Cost 33-500 80-150 per campaign
Trial Period? 30 days 10 queries / day with top 10 results n/a
Analytics yes yes yes
Backlinks no yes no
Competition yes yes yes

Each of these includes information on how competitive ranking for a particular keyword is going to be. It helps also, to have backlink information, which only SEMrush provides. SEMrush used to be just a keyword research tool (Wordtracker) and now it has expanded its suite of services. For the small business man, Adwords should be sufficient. It is free to search for keyword ideas suggested by Google and you can then implement the keywords into your meta data and other important SEO spots.