How to Digitally Market a Tote Pump

How to Digitally Market a Tote Pump

Oct 24, 2017

There are many ways to market a tote pump marketing. Digital marketing is primarily transacted through web sites and social media. The digital marketing of a product on a website typically occurs on a web site which sells that particular product. The web site usually will include both text content as well as images of the product. The content should be optimized so that it attracts the attention of search engines. This is what is known as search engine optimization. There are many businesses that specialize in search engine optimization and many businesses outsource this activity if they are not well versed in the practice.

DIGITALLY MARKETING A TOTE PUMP

The digital marketing of a product on a social media platform is done a little differently. Social media platforms have the ability to specifically target its potential customer base who are most likely to purchase a particular product. They are able to do this because the people who use social media platforms willingly hand over personal information in vast amounts. The social media platforms collect all this personal data and then use it to target specific audiences. This is how social media platforms make money while at the same time offering their supposed services for free.

It does not matter what the product actually is. There will always be a customer base available to sell it to because so many people search the web and use social media. If nobody actually used these services then there would not be any opportunity to digitally market products to them. The fact that they do use these services speaks loudly to how integrated into society these services actually are. Think back twenty and thirty years ago when these services did not exist to any significant degree. It is truly a miracle indeed that it has expanded in the way that it did.

How To Engage Your Social Media Audience With Video

How To Retain More Viewers On Social Media

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go. Get the job done professionally with our Video Production Salt Lake City team. For an affordable rate, you too can start taking the masses by storm.

Optimizing Video For Mobile

responsive-website-designWith all the stats out there, hopefully you’ve already realized the importance of having a mobile presence. According to Mobile SEO Pros, over 48% of mobile users watch video and according to Business Insider over 15% of all online video hours are viewed on mobile devices. With that information and the fact that more people are accessing the internet via mobile phones than desktop computers, it’s vital to be able to display your information, products, and services properly on mobile devices. Think about that, quite possibly, over half the people searching for you are trying to do so on a mobile device. We’ve been talking about the importance of mobile optimization in regards to search engines and how to make sure your website is mobile friendly. One of those segments that need to be mobile friendly, especially if you want to get a response from your traffic -those that come and view the video, is that it needs to be properly optimized for mobile devices.

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Mobile Video Musts

Start with Mobile In Mind

Begin your entire video production service with mobile in mind. This can change or influence parts of the video creation – such as having text within the video too small that you won’t be able to see it on a mobile screen or items within the video that may be important but would also be hard to see on a smaller screen. Maryland based video production company Blue House Productions helps clients with the right from the planning stages. Taking time to determine the goals of the video as well as the outputs can not only save you a lot of trouble when you distribute your video, but can also make for an even more powerful response from viewers on multiple devices when everyone can clearly see the video, any text that’s in it, and easily follow a call to action no matter where they’re accessing the video from. It’s up to you whether you want to create one video that will be optimize for all viewing devices, or if you want to create a slightly different video for mobile experience. We’ll discuss this further as to how you can make your mobile version display for mobile play, but it is during the production time of the video that you want to determine if you need to make a second video style.

Create a Version Optimized for Mobile Viewing

In addition to the possibility of creating a different version of the video itself. You do want to make sure you create a version of the file that will play well on mobile devices. This will usually be in the form of an mp4 for shorter films (under 4 minutes) and utilizing Apple’s HTTP Live Streaming codex for longer films so that it automatically responds to the clients bandwidth capacity and creates a smoother playing experience. Both YouTube and Netflix utilize this for their longer videos.

Make Your Video Pages Responsive

Now, if you’re hosting your video on a video hosting site, such as YouTube, you don’t have a lot of say about this. However, you do need to still think about the different layout that will occur when in mobile. For instance, with YouTube, it’s much hard for a person to see the description of a video (as opposed to clicking the dropdown on a desktop). Therefore you’ll want to make sure there is a call to action in the video and not just a link in the description. In addition to being sure that is present, you’ll want to make sure that your mobile optimized video, if showing on your site, sits on a mobile optimized page. You need to be sure that mobile viewers see a trimmed down version of the page so they don’t get overwhelmed with extra images or test and are rather driven directly to the video.

Calls To Actionvideo-optimized-for-mobile

As mentioned above, you want to make sure that your video includes calls to action for the viewer, but you also need to make sure they are accessible on a mobile device. You also want to make sure that they aren’t stuck merely at the end of the video. Many watchers do not watch through the entire video until the end, so having your CTA exist outside of your video may be an ideal alternative. Just be sure that in doing so, you optimize the area for mobile – making it responsive to their display size and viewable on their screen.

It doesn’t necessarily take a lot of work to optimize a video for mobile devices, but it does take some planning. Remember that planning ahead can save you a ton of additional corrective work in the future as well as give you a head start out of the gate. Take advantage of optimizing at the foundational level and you’ll often get leaps ahead of your competition.

How To Make Sure Your Site Is Mobile-Friendly

Mobile Friendly ComparisonSo, Mobilegeddon has come and gone and it appears the world as we know it is still standing. However, have you checked your mobile rankings? How are they doing? Has your site continued to rank well even with the change in the mobile ranking algorithm or did you get hit because your site is not mobile-friendly? Well, if you’re not sure, this is the insight we had promised in an earlier post – how to make sure your site is mobile friendly.

Google’s Rules – Use Google’s Tools

Google has seen the increase of mobile usage and search and has realized for some time that many website are not optimized to display on mobile devices properly. In a effort to provide the best results to their users. Since it is Google that has made a “Google-god” choice in changing the algorithms, it’s probably best to utilize their methods of determining if a site is mobile-friendly or not. Thankfully they have given such tools.

For individual URLs – their method by which you can check individual pages for their mobile-friendliness is a helpful URL checker at https://www.google.com/webmasters/tools/mobile-friendly/. This method allows you just check one URL at a time and allows you to check any URL that you would like – whether you have control of the site or not. For the result it gives you a screenshot of how Google is seeing it in “mobile” form and can be very helpful for you to see this if you have not seen your site in its mobile version before. They also give bullet point issues that need to be corrected such as the text and images not changing size to fit into a mobile presentation effectively. In addition, you can also use this method to do a little competitive research if you don’t have another means by which to see the mobile version of a page. Put your competitors URL in the test and see what their screenshot looks like. This may also help you determine the format that you would like your mobile version of the page in as well.

For site wide adherence check, Google recommends you simply add your site to Google Webmaster Tools and then check their mobile usability report. This tests your entire site for mobile friendliness and can be helpful in uncovering possible areas of your website that don’t have the correct coding or responsiveness to bring mobile users to a mobile version of the page. This is also helpful if you are trying to rank in Google as it gives you a lot of insight into how Google crawls your site and if there are any other issues they are having difficulty with on your site. Google Webmaster Tools is a useful platform for any website owner -regardless of whether you are trying to determine your mobile friendliness or figure out when and how Google crawls your site.

There you have it. The best way to determine your sites mobile friendliness is by checking out how Google sees it. Thankfully they have provided easy to use tools to determine if changes are necessary and what they are. How to make those changes, that will be in an upcoming blog!

Mobile Prophecy?

As they often do, Google gives hints before it turns the search world upside down. The above video is from Bloomberg Business and is an interview with Jason Spero, at that time head of global mobile sales and strategies at Google Inc. The thing that strikes me so interesting about the video is that it is from 2012. For those that may be in the dark, Google has publicly announced that they are bringing about a kind of “Mobilegeddon” come April 21st of this year (2015). This is catching many people off-guard as they do not have their websites Mobile optimized and responsive and will therefore bring about the wrath of Google. But the video above demonstrates Google’s emphasis on mobile a hardy three years ago. We shouldn’t be caught off-guard when Google starts to say – “Hey, this is important…”. But none-the-less, one still needs to determine if their website is ready for the mobile changes, and to take a step back, what are the mobile changes.

Mobile Changes Coming to Google April 21st

Google has seen the increase of mobile usage and search and has realized for some time that many website are not optimized to display on mobile devices properly. In a effort to provide the best results to their users. Google has made a “Google-god” choice. It is going to change the algorithm of mobile search to include an expanded use of mobile-friendliness ranking signals. They state that ” This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. “. This is huge. Google is actually telling us that search results are going to be significantly impacted. And for those that don’t know, often times, Google kind of sneaks these changes in, but this one apparently will make such an impact and be so important that they did want to tell the world.

So what does all of this mean? Google realizes that in order for people on mobile devices to have the best user experience, they need to able to find search results that will appear and perform correctly on their mobile device. For those that don’t know, often times pages are either scaled down to a very tiny version of themselves or worse yet, often broken when viewed on mobile devices. Either experience is less than ideal in Google’s eyes and therefore they’ve called for webmasters to get it right or get out of the rankings for mobile!

What To Do To Get Mobile Ready

In an upcoming episode, we’ll be looking at the specific changes that need to be made and the tools to be able to check if your site is mobile optimized. But for now, this is a fair warning to webmasters everywhere. Even though it’s three years in the making – Be Prepared For Mobilegeddon (dunt, dunt, dunt – you can so hear the scary music in the background). If you want to take the safe and honestly more efficient method than trying to figure it out on your own, hire an agency that specializes in helping local business with SEO and mobile marketing. A Utah SEO company like http://barkingfrogseo.com/is an ideal choice. They’ve worked with companies for years, helping them get more customers through their doors by using online channels. Whether local SEO, PPC, or mobile marketing they’ve kept on the cutting edge of Internet Marketing and could easily help you get your website mobile responsive and optimized.

Stay on the lookout for an upcoming post on what specific changes you need to make to your website in order for it to rank well in Mobilegeddon…..

11 Social Media Marketing Strategies that really work

Social media buttonsWhen marketing on your social media accounts it can be confusing. Knowing what to share, when to share, and what people are interested in can be a tricky process. Especially now when Facebook, Twitter and so many others have their own algorithm that decides when and what your friends or followers see. We have come up with 14 tested social media marketing strategies that are sure to help you in your social media marketing efforts.

  1. Commitment. The first thing it takes is commitment. Social media marketing isn’t something that can be overlooked. It takes time and effort but is well worth it in the end.
  2. Position yourself to be an expert. If you are sharing information that isn’t of value no one will listen. No one wants to listen to someone who doesn’t know what they are talking about. So become an expert in your area and offer advise to your followers.
  3. Make it Meaningful. If you aren’t talking about anything meaningful, then again, no one is going to listen. Make sure what you are contributing is relevant to your audience.
  4. Quantity isn’t Quality. Keep it simple. Offer small morsels of advice or tips instead of rambling on.
  5. Be yourself. No one likes people who only talk about themselves. Instead be authentic. Show your followers your personality by drawing on past experiences and humor.
  6. Make conversations. Your social media outlets are a two way street. Give your audience opportunity to talk back, share their experiences, etc.
  7. Build relationships. When you comment on your audiences views or opinions that they have shared with you then you can build that relationship of trust.
  8. Stay informed. What is popular today many not be popular tomorrow. Staying up on trends will help you be the go to person in your industry.
  9. Use multimedia. A picture is worth a thousand words so share photos, videos, etc. to get your message across.
  10. Patience is crucial. Social Media success isn’t going to happen overnight. It takes time to cultivate.
  11. Consider being a blogger. Most social media leaders maintain a blog too. Social media is the outlet to market their new blog posts and ideas. Consider starting a blog to boost your ROI.

Social media campaigns can be successful if you market it the right way. Make sure you are taking all of these tips into consideration when you are creating your social marketing plan. If you are in need of help creating a social media plan or looking for a virtual assistant to help you execute your plan a local utah seo company can help you. They have all the skills and knowledge to point you in the right direction or to take over your entire social media marketing campaign and make it work for you.