June 2016 - Quick Response Digital Marketing

Links and SEO

June 30, 2016June 30, 2016
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Search engine optimization is the process by which websites make themselves known on the internet. In a sense, SEO Park City businesses speak the language of the internet and understand its nuances. This is important because speaking on the internet is not accomplished effectively in the same way speaking in the public square is accomplished effectively. In the public square a person can shout at the top of their lungs or speak in a compelling manner or about a subject of interest in order to capture the attention of their intended audience. Not so on the internet.

In order for a SEO Utah business to capture the attention of its intended audience on the internet it must first capture the attention of search engines. This is because the intended audience is more than likely going to use a search engine in order to find the information contained on the website. Accordingly, in order to optimize the content on the website such that it makes itself known on the internet the content must do what it takes to capture the attention of the search engine.

As stated earlier, search engines are attracted to specific things. One of those things is the amount of links on other unrelated websites point to another website. The logic behind this is that the more links to a particular website in conjunction with the use of specific keywords, the more important or relevant that website would be in relation to those keywords. As such, when a person surfing the web uses those particular keywords the higher that website would appear in the search engine listings relative to other websites with less links pointing to it. Of course there are other factors to consider in terms of what techniques tend to optimize internet content over and above the use of links. None of them, however, involve shouting at the top of one’s lungs in the middle of the public square.

Capably Administered Companies Choose to Outsource IT Functionality

June 7, 2016
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Any capably administered company in need of IT support Austin should consider the option of outsourcing their IT department entirely rather than hiring an internal staff to perform this very crucial function. This advice is sound because when a company makes the decision to outsource its IT functions it will no longer have to concern itself with the one million and one technical problems that can arise when maintaining an IT system in house. This headache is assumed by the company to whom the IT functions have been outsourced.

Once the IT functions of a company have been suitably outsourced to a managed IT services Austin company it will suddenly find itself newly liberated to focus all of the energy that would have otherwise been expended on in house IT functions to the function of running the company’s business. Accordingly, the company will be able to focus its precious time, money and human capital on doing whatever it may be that the company does best. Moreover, once the company who has outsourced its IT functions has become liberated to focus its energy upon its business it is highly likely that said company will find itself in the position to possibly become more profitable in the process.

For all the aforementioned reasons logically elaborated upon above there can be no debating the fact that the outsourcing of a company’s IT functions is a necessity that must become manifest in order for it to survive and properly function. Fortunately there are many businesses to which the IT functionality of a company can be outsourced. This is what they do best and are designed to do. And if they focus upon the business they do best why shouldn’t any other company do the same thing? The simple answer must be that there is no reason why they should not.