When you click on social media networks these days, you would notice a wide variety of video content and traditional text articles. The healthy mixture of the content formats is what keeps people engaged with a particular website. Online marketers are switching up with texts and videos because people vary. Some like to read but others find video production Salt Lake City more enticing. If you have a start-up business and you are planning to take your products and services online, this article would be of great help for you because we will assess which type of advertising medium is more effective: videos or texts? Let’s find out!

Online Marketing: Videos Vs Texts

Studies have shown that consumers are more likely to click and share a video rather than a text article. With the same case study, they also found out that videos have a higher click through rate compared to rich media or banner ads. If you go to Facebook, you can see for yourself that videos are shared even up to 12 times more than text posts and links combined! The main reason behind this is because people find watching videos more entertaining than reading a huge pile of text in their screens.

Choosing a Video Production Salt Lake City Company for Your Video Ads

Now that you know that videos are more effective in marketing your products and services online, the next step you now have to take is choosing the right video production company in Salt Lake City. What you should do is ask for their video rates. They have to have reasonable prices especially that you are opening a start-up business and you have to cut costs as much as possible. Be careful of the hidden charges as well so make sure you ask them regarding travel expenses, additional editing and music licensing – basically, the whole package.