11 Social Media Marketing Strategies that really work

Social media buttonsWhen marketing on your social media accounts it can be confusing. Knowing what to share, when to share, and what people are interested in can be a tricky process. Especially now when Facebook, Twitter and so many others have their own algorithm that decides when and what your friends or followers see. We have come up with 14 tested social media marketing strategies that are sure to help you in your social media marketing efforts.

  1. Commitment. The first thing it takes is commitment. Social media marketing isn’t something that can be overlooked. It takes time and effort but is well worth it in the end.
  2. Position yourself to be an expert. If you are sharing information that isn’t of value no one will listen. No one wants to listen to someone who doesn’t know what they are talking about. So become an expert in your area and offer advise to your followers.
  3. Make it Meaningful. If you aren’t talking about anything meaningful, then again, no one is going to listen. Make sure what you are contributing is relevant to your audience.
  4. Quantity isn’t Quality. Keep it simple. Offer small morsels of advice or tips instead of rambling on.
  5. Be yourself. No one likes people who only talk about themselves. Instead be authentic. Show your followers your personality by drawing on past experiences and humor.
  6. Make conversations. Your social media outlets are a two way street. Give your audience opportunity to talk back, share their experiences, etc.
  7. Build relationships. When you comment on your audiences views or opinions that they have shared with you then you can build that relationship of trust.
  8. Stay informed. What is popular today many not be popular tomorrow. Staying up on trends will help you be the go to person in your industry.
  9. Use multimedia. A picture is worth a thousand words so share photos, videos, etc. to get your message across.
  10. Patience is crucial. Social Media success isn’t going to happen overnight. It takes time to cultivate.
  11. Consider being a blogger. Most social media leaders maintain a blog too. Social media is the outlet to market their new blog posts and ideas. Consider starting a blog to boost your ROI.

Social media campaigns can be successful if you market it the right way. Make sure you are taking all of these tips into consideration when you are creating your social marketing plan. If you are in need of help creating a social media plan or looking for a virtual assistant to help you execute your plan a local utah seo company can help you. They have all the skills and knowledge to point you in the right direction or to take over your entire social media marketing campaign and make it work for you.

Factors that increase your SEO ranking

SEO-31When you go to a search engine and search for a keyword that you are targeting there are many factors that go into where your website ranks. Some think that if they just make a website people will find them. Many who don’t understand SEO or search engine optimization don’t realize all the “behind the scene” work that is done. We have put together a list of things for you to do that will increase your rankings. By understanding how basic search engine optimization works you will be able to get your website ranking on the first page of many search engines.

URL FACTORS

Let’s first start with your url. Having search engine friendly urls is critical in helping your ranking. This means that you would have a url that looks like www.yourdomain.com/seo-company instead of www.yourdomain.com/02dksiil_ji%20 as you can see one url makes sense. You understand what the page is about just by the url. The second one could be about really anything. There is nothing there that tells us what the page is even about.

The second thing to look at when it comes to urls is the site structure. If you are selling something you would want your url to look something like this www.yourdomain.com/products/pay-per-click-advertising. From this url you can see that we have our main domain, then you are looking at the products we offer and then pay per click advertising. Your url should be a breadcrumb trail of where your user has been.

The last thing that we look at when it comes to the factors that urls have on your ranking is the life span of your domain name. Domains that are brand new will ranking lower than those domains that are 5 years old. Take that into consideration when looking at your rankings.

ON PAGE FACTORS

There are three things to watch for when you are doing your on page search engine optimization. Search engines look for content relevance. If the keywords you are targeting are “utah seo company” then your content should be about a utah seo company or seo services. Make sure that you are using meta tags with your targeted keywords as well as watch your keyword density. It used to be that if you wrote “seo company” a hundred times on a page that your site would rank high for that term. The new search engine algorithms are more sophisticated and this is no longer the case. Make sure you aren’t “keyword stuffing” and putting your targeted keywords more than is natural.

OFF PAGE FACTORS

This is the meat of your search engine optimization. Once you have all of your on page seo done, search engine friendly urls the next step is to work on your off page seo. This is a job that is never done. Many people hire an seo company to take over this part for them since it is labor intensive. The main factors that go into off page seo is inbound links for directories, blogs, other websites, social media, etc. Getting links from high quality sources will dramatically increase your search engine ranking. The more links you have, the more people will be talking about you, and the more your brand is going to be recognized.