Feb 26, 2018

When one wishes to engage in the activity of digitally marketing a golf cart Florida made in Port Charlotte there are several factors to consider. First of all one must determine the target audience who would me most likely to respond to such a digital marketing campaign. Not only would this target audience have to be interested in purchasing a golf cart made in Port Charlotte, Florida but the person would also have to be a person who would engage with a digital marketing campaign. This could get complicated because many people interested in golf carts are elderly and many elderly people are not as tech savvy as younger people tend to be.

Digitally Marketing Golf Carts South Florida to the Elderly in Port Charlotte

There are, however, some elderly people who are engaged with technology and it is that population that needs to be targeted. Luckily, with the advent of social media, targeting this population is not such a difficult feat to accomplish. If an elderly person has a Facebook account (for example) it is a pretty good bet that that particular elderly individual is engaged with technology. The next step is to determine whether that person also is in the market for a golf cart.

Elderly people typically want golf carts for two reasons. The first reason an elderly person would want to purchase a golf cart is for the purpose of playing golf. This is actually the smaller of the two populations because golf courses usually have their own golf carts for rent and people do not usually bring their own golf cart to the golf course unless they happen to live next to the golf cart. The second reason an elderly person would want to purchase a golf cart is to travel around a retirement community designed for travel by golf cart.