Stratagems to Digitally Market Park City Transportation

Stratagems to Digitally Market Park City Transportation

Aug 25, 2017

The Quick Response Digital Marketing blog mail room receive an interesting inquiry the week considering (of all things) Park City transportation and how to digitally market the same. Of course we have extensive knowledge on the subject of digitally marketing all manner of products. As our loyal readers can attest, the process of digitally marketing any product involves any sort of marketing that occurs online. This would include websites and social media marketing primarily. Both of these manners of digitally marketing employ different stratagems and these stratagems both require further investigation which shall be the subject matter of the following two paragraphs.


When we speak of digitally marketing through the use of websites what we are really speaking about search engine optimization. Now the process of search engine optimization can be achieved via several different stratagems unto itself. The first and most obvious stratagem is to attempt to anticipate the search terms that a person who would be performing a web search would most likely use when trying to find a business that provides the particular product or service required which in this case would be transportation in Park City, Utah.

When we speak of digitally marketing through the use of social media we are referring to Facebook and Twitter primarily. Because the users of social media willingly hand over all manner of personal information to these social media platforms for free and in vast quantities they have the ability to zero in on very specific populations of customers. This makes advertising through social media much more cost effective than traditional forms of advertising such as television ads, radio spots and print advertisements. It used to be that traditional advertising put an advertisement out there and hoped that a potential customer would (1) happen to see it and (2) take action in response to seeing it. No longer with the advent of digital marketing.


How to Digitally Market a Drum Pump Business

How to Digitally Market a Drum Pump Business

Aug 23, 2017

The act of digitally marketing a drum pump business is much the same as digitally marketing any other type of business. First of all, let us consider what the term “digital marketing” means. Essentially, the term “Digital Marketing” refers to any type of marketing that occurs over the internet as opposed to more traditional forms of marketing such as print ads, television spots or radio ads. In other words, digital marketing refers to marketing through a business website, search engine optimization and social media primarily. This type of marketing involves getting people to see and react to advertising on line.


In order to sell a drum pump on line a potential customer must first see the marketing of this particular product. If a web surfer is looking for this particular product by through the use of a search engine it is essential that the search terms used by the web surfer will result in the website selling the product appearing near the top of the list of generated results. This involves the use of search engine optimization of the content on the website. Most crucially, the content should contain the search terms employed by the web surfer. This will require the content creator to accurately anticipate the potential search terms the web surfer will use.

Social media is another method to direct traffic to the business’ website. Essentially, social media is a means to find a customer base that will be most likely to seek out the product or service that the business is selling. This can be done because the users of social media willingly hand over vast amounts of personal data to the social media platform. The social media platforms then sell advertising to businesses which employs this personal data in order to direct the advertisements directly to the people who are most likely to use the product.