With all the stats out there, hopefully you’ve already realized the importance of having a mobile presence. According to Mobile SEO Pros, over 48% of mobile users watch video and according to Business Insider over 15% of all online video hours are viewed on mobile devices. With that information and the fact that more people are accessing the internet via mobile phones than desktop computers, it’s vital to be able to display your information, products, and services properly on mobile devices. Think about that, quite possibly, over half the people searching for you are trying to do so on a mobile device. We’ve been talking about the importance of mobile optimization in regards to search engines and how to make sure your website is mobile friendly. One of those segments that need to be mobile friendly, especially if you want to get a response from your traffic -those that come and view the video, is that it needs to be properly optimized for mobile devices.
Mobile Video Musts
Start with Mobile In Mind
Begin your entire video production service with mobile in mind. This can change or influence parts of the video creation – such as having text within the video too small that you won’t be able to see it on a mobile screen or items within the video that may be important but would also be hard to see on a smaller screen. Maryland based video production company Blue House Productions helps clients with the right from the planning stages. Taking time to determine the goals of the video as well as the outputs can not only save you a lot of trouble when you distribute your video, but can also make for an even more powerful response from viewers on multiple devices when everyone can clearly see the video, any text that’s in it, and easily follow a call to action no matter where they’re accessing the video from. It’s up to you whether you want to create one video that will be optimize for all viewing devices, or if you want to create a slightly different video for mobile experience. We’ll discuss this further as to how you can make your mobile version display for mobile play, but it is during the production time of the video that you want to determine if you need to make a second video style.
Create a Version Optimized for Mobile Viewing
In addition to the possibility of creating a different version of the video itself. You do want to make sure you create a version of the file that will play well on mobile devices. This will usually be in the form of an mp4 for shorter films (under 4 minutes) and utilizing Apple’s HTTP Live Streaming codex for longer films so that it automatically responds to the clients bandwidth capacity and creates a smoother playing experience. Both YouTube and Netflix utilize this for their longer videos.
Make Your Video Pages Responsive
Now, if you’re hosting your video on a video hosting site, such as YouTube, you don’t have a lot of say about this. However, you do need to still think about the different layout that will occur when in mobile. For instance, with YouTube, it’s much hard for a person to see the description of a video (as opposed to clicking the dropdown on a desktop). Therefore you’ll want to make sure there is a call to action in the video and not just a link in the description. In addition to being sure that is present, you’ll want to make sure that your mobile optimized video, if showing on your site, sits on a mobile optimized page. You need to be sure that mobile viewers see a trimmed down version of the page so they don’t get overwhelmed with extra images or test and are rather driven directly to the video.
As mentioned above, you want to make sure that your video includes calls to action for the viewer, but you also need to make sure they are accessible on a mobile device. You also want to make sure that they aren’t stuck merely at the end of the video. Many watchers do not watch through the entire video until the end, so having your CTA exist outside of your video may be an ideal alternative. Just be sure that in doing so, you optimize the area for mobile – making it responsive to their display size and viewable on their screen.
It doesn’t necessarily take a lot of work to optimize a video for mobile devices, but it does take some planning. Remember that planning ahead can save you a ton of additional corrective work in the future as well as give you a head start out of the gate. Take advantage of optimizing at the foundational level and you’ll often get leaps ahead of your competition.