Search engine optimization is the process by which websites make themselves known on the internet. In a sense, SEO Park City businesses speak the language of the internet and understand its nuances. This is important because speaking on the internet is not accomplished effectively in the same way speaking in the public square is accomplished effectively. In the public square a person can shout at the top of their lungs or speak in a compelling manner or about a subject of interest in order to capture the attention of their intended audience. Not so on the internet.

In order for a SEO Utah business to capture the attention of its intended audience on the internet it must first capture the attention of search engines. This is because the intended audience is more than likely going to use a search engine in order to find the information contained on the website. Accordingly, in order to optimize the content on the website such that it makes itself known on the internet the content must do what it takes to capture the attention of the search engine.

As stated earlier, search engines are attracted to specific things. One of those things is the amount of links on other unrelated websites point to another website. The logic behind this is that the more links to a particular website in conjunction with the use of specific keywords, the more important or relevant that website would be in relation to those keywords. As such, when a person surfing the web uses those particular keywords the higher that website would appear in the search engine listings relative to other websites with less links pointing to it. Of course there are other factors to consider in terms of what techniques tend to optimize internet content over and above the use of links. None of them, however, involve shouting at the top of one’s lungs in the middle of the public square.