SEO – Quick Response Digital Marketing

SEO Not Necessarily for Human Consumption

March 24, 2016
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When writing SEO Salt Lake City for web bots, although correct grammar is not required, artful content creators will seek ways to weave the keywords into text that reads as if it is written for human consumption. This is a good practice because web bots are designed to react to actual content and discard content that is obvious spam. The question remains how competent a web bot is at this task. Content creators would do well to anticipate that web bots are getting better at their task on a daily basis. As such creating content as if the target audience is an actual human is good insurance against a web bot discarding the content as spam.

A typical strategy for most Utah SEO outfits is to create a series of “fake blogs” intended to trick the web bot into thinking it is looking at content written by a disinterested third party. This content need only be three hundred words in length (typically amounting to three paragraphs of one hundred or so words each). Within this content there should be at least two key words and two links back to whatever website the SEO content is trying to enhance in the search engine listings. Moreover, the content has to be mostly or completely original. To top it off, adding a picture in combination with the aforementioned seems to be enough (for now) to fool the web bots into thinking the content is sufficiently “legitimate” to positively influence the ranking of the website linked to in the content.

Ultimately, the more legitimate links to a particular website in existence out there on the web, the higher the website linked to will appear on search engine listings when searching for the keywords embedded in the content. As such one strategy employed by SEO outfits is to create content web bots will deem legitimate but not necessarily for human consumption.

SEO Utah

Citations Help Utah Business Get Discovered On Line

October 20, 2015
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SEO Utah

When designing an SEO strategy for a local Utah business one tactic to consider is the use of local citations. A citation is an online reference to your business’s “NAP” or name, address and phone number. Google uses citations when evaluating your business’s online presence to determine how relevant your business is in relation to a particular Google search. As such, the more citations to your business Google finds on the web the more potentially relevant Google will consider your business to be. The more relevant Google considers your business to be, the closer to the top your business will appear in the listings resulting from a Google search.

Where to List Your Business

There are many ways to build the on line presence of your business by increasing the number of citations available for Google to find. Websites such as Yelp, Hotfrog, Yell.com and Foursquare are obvious first places to list citations to your business. Here is a list of the top 50 citation sources in the United States. These websites allow people to search for local businesses by asking you what type of business you are looking for and the location in which you want to find it. As such a business’s name, local Utah address and phone number is all readily displayed together. In addition to these websites, listing your business’s NAP on local blogs and on line periodicals will help to increase your business’s relevance in a Google search. A business can also be listed through Google itself on “Google My Business.”

Citations Should Be Consistent

It is important to make sure that the information contained in all citations to your business is consistent. Inconsistent citations will negatively impact your relevance in a Google search. As such, if inconsistent citations exist for your business you should act to make them consistent.