SEO Salt Lake City Archives - Quick Response Digital Marketing

March 30, 2017
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What does it really mean to break down SEO Salt Lake City in its truest sense? Search engine optimization is a complex and ever changing field of endeavor. In its essence search engine optimization is a series of techniques used to make on line content appear more attractive or relevant to search engines. The reason why this is important is because search engines are the tools used by most people to navigate the internet or world wide web. For this reason, it is important for content creators to know SEO techniques so that the content they create is more likely to be found by search engines and therefore more likely to be seen by potential web surfers or customers.

SEO SALT LAKE CITY IS USED TO ATTRACT CUSTOMERS

Search engine optimization is used to attract customers. Search engine optimization does this by making content appear more relevant to the search engines which seek out content relevant relative to the search terms employed by a potential web surfer. It seems logical that the search terms a web surfer uses are intended to find a potential product or service that he or she is looking for. Accordingly, if a piece of content is designed to sell that product or service (or provide information about that product or service) then it must be designed to attract the attention of a search engine when those search terms are used.

There are many ways this can be accomplished. One way is to simply include those key words within the content. Typically search engines look for the appearance of these key words according to a specific ratio within the content. If the key word appears too infrequently then the content appears less relevant. If the key words appear too frequently then the content will appear to be too much like spam.

SEO Utah

Blog Networks

May 13, 2016
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One popular Utah SEO technique is to create what is known as a blog network. A blog network is sometimes called a “link farm” but is essentially a collection of blogs which have each been created and are owned by one SEO Salt Lake City business. Sometimes the blogs are connected but they do not have to be in order for their search engine optimization qualities to function effectively. Each blog entry will contain hyperlinks to other websites for the purpose of increasing their search engine rankings or revenue which is generated from the blog’s advertising.

WordPress is a popular platform for creating blog networks for the purpose of search engine optimization. This is true because WordPress allows an SEO Park City business to create an account with numerous sub accounts. This allows multiple blogs to be posted to by (typically freelance) content creators in order for the links within the blogs to appear to originate from multiple sources. The intention behind this is to “fool” the search engines into thinking that the website linked to is more relevant than other websites and thus increase its rank in the search engine’s listings.

This technique is frowned upon by search engines however for the obvious reason that artificially increasing the relevance of a website in this manner defeats the purpose of the search engine’s goal to provide relevant information to its customers. To this end some search engines have sought to identify blog networks with “thin content” in order to prevent their content from being considered by the web crawlers designed to measure the relevance of a website by enumerating the number of links to it exist. For this reason some SEO Utah businesses employ content creators to create content which is less thin than auto generated content which had been previously labeled as thin by search engines.

Breaking Down SEO Salt Lake City

Blog Networks