SEO Utah

Stratagems to Digitally Market Park City Transportation

Posted by on Aug 25, 2017

The Quick Response Digital Marketing blog mail room receive an interesting inquiry the week considering (of all things) Park City transportation and how to digitally market the same. Of course we have extensive knowledge on the subject of digitally marketing all manner of products. As our loyal readers can attest, the process of digitally marketing any product involves any sort of marketing that occurs online. This would include websites and social media marketing primarily. Both of these manners of digitally marketing employ different stratagems and these stratagems both require further investigation which shall be the subject matter of the following two paragraphs. DIGITALLY MARKETING PARK CITY TRANSPORTATION When we speak of digitally marketing through the use of websites what we are really speaking about search engine optimization. Now the process of search engine optimization can be achieved via several different stratagems unto itself. The first and most obvious stratagem is to attempt to anticipate the search terms that a person who would be performing a web search would most likely use when trying to find a business that provides the particular product or...

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Web Design Utah

How to Digitally Market a Maid Service Salt Lake City

Posted by on Jan 25, 2018

There are many ways to digitally market a maid service Salt Lake City efficiently and effectively. Before we get into the specifics of digitally marketing on this particular subject there is a very important issue to consider to consider. This important issue that must be considered before addressing the subject of digitally marketing this particular service is that this particular service is a service that is very important to the customers who make use of it. It is an important service to them because when a house is clean the customer’s psychology is (you might say) clean as well. THE CLEAN PSYCHOLOGY OF A CLEANING SERVICE SALT LAKE CITY Understanding the psychological component inherent to keeping one’s house clean is not to be underestimated. This is a true statement because a positive psychology makes everything in life easier. By contrast, a negative psychology makes everything in life more difficult. Logically, a neutral psychology will have an impact on the life of the customer which falls somewhere between a positive psychology and a negative psychology. As such, understanding this very important component...

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Mobile Marketing Utah

Digitally Marketing a Golf Cart Florida From Port Charlotte

Posted by on Feb 26, 2018

When one wishes to engage in the activity of digitally marketing a golf cart Florida made in Port Charlotte there are several factors to consider. First of all one must determine the target audience who would me most likely to respond to such a digital marketing campaign. Not only would this target audience have to be interested in purchasing a golf cart made in Port Charlotte, Florida but the person would also have to be a person who would engage with a digital marketing campaign. This could get complicated because many people interested in golf carts are elderly and many elderly people are not as tech savvy as younger people tend to be. Digitally Marketing Golf Carts South Florida to the Elderly in Port Charlotte There are, however, some elderly people who are engaged with technology and it is that population that needs to be targeted. Luckily, with the advent of social media, targeting this population is not such a difficult feat to accomplish. If an elderly person has a Facebook account (for example) it is a pretty good bet that...

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SEO News

Posted by on Apr 3, 2015

As they often do, Google gives hints before it turns the search world upside down. The above video is from Bloomberg Business and is an interview with Jason Spero, at that time head of global mobile sales and strategies at Google Inc. The thing that strikes me so interesting about the video is that it is from 2012. For those that may be in the dark, Google has publicly announced that they are bringing about a kind of “Mobilegeddon” come April 21st of this year (2015). This is catching many people off-guard as they do not have their websites Mobile optimized and responsive and will therefore bring about the wrath of Google. But the video above demonstrates Google’s emphasis on mobile a hardy three years ago. We shouldn’t be caught off-guard when Google starts to say – “Hey, this is important…”. But none-the-less, one still needs to determine if their website is ready for the mobile changes, and to take a step back, what are the mobile changes. Mobile Changes Coming to Google April 21st Google has seen the increase of...

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Recent Posts

Why You Need Video Production Salt Lake City for Your Business

When you click on social media networks these days, you would notice a wide variety of video content and traditional text articles. The healthy mixture of the content formats is what keeps people engaged with a particular website. Online marketers are switching up with texts and videos because people vary. Some like to read but others find video production Salt Lake City more enticing. If you have a start-up business and you are planning to take your products and services online, this article would be of great help for you because we will assess which type of advertising medium is more effective: videos or texts? Let’s find out!

Online Marketing: Videos Vs Texts

Studies have shown that consumers are more likely to click and share a video rather than a text article. With the same case study, they also found out that videos have a higher click through rate compared to rich media or banner ads. If you go to Facebook, you can see for yourself that videos are shared even up to 12 times more than text posts and links combined! The main reason behind this is because people find watching videos more entertaining than reading a huge pile of text in their screens.

Choosing a Video Production Salt Lake City Company for Your Video Ads

Now that you know that videos are more effective in marketing your products and services online, the next step you now have to take is choosing the right video production company in Salt Lake City. What you should do is ask for their video rates. They have to have reasonable prices especially that you are opening a start-up business and you have to cut costs as much as possible. Be careful of the hidden charges as well so make sure you ask them regarding travel expenses, additional editing and music licensing – basically, the whole package.

SEO Not Necessarily for Human Consumption

SEO Not Necessarily for Human Consumption

Mar 24, 2016

When writing SEO Salt Lake City for web bots, although correct grammar is not required, artful content creators will seek ways to weave the keywords into text that reads as if it is written for human consumption. This is a good practice because web bots are designed to react to actual content and discard content that is obvious spam. The question remains how competent a web bot is at this task. Content creators would do well to anticipate that web bots are getting better at their task on a daily basis. As such creating content as if the target audience is an actual human is good insurance against a web bot discarding the content as spam.

A typical strategy for most Utah SEO outfits is to create a series of “fake blogs” intended to trick the web bot into thinking it is looking at content written by a disinterested third party. This content need only be three hundred words in length (typically amounting to three paragraphs of one hundred or so words each). Within this content there should be at least two key words and two links back to whatever website the SEO content is trying to enhance in the search engine listings. Moreover, the content has to be mostly or completely original. To top it off, adding a picture in combination with the aforementioned seems to be enough (for now) to fool the web bots into thinking the content is sufficiently “legitimate” to positively influence the ranking of the website linked to in the content.

Ultimately, the more legitimate links to a particular website in existence out there on the web, the higher the website linked to will appear on search engine listings when searching for the keywords embedded in the content. As such one strategy employed by SEO outfits is to create content web bots will deem legitimate but not necessarily for human consumption.

How To Engage Your Social Media Audience With Video

How To Retain More Viewers On Social Media

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go. Get the job done professionally with our Video Production Salt Lake City team. For an affordable rate, you too can start taking the masses by storm.

Citations Help Utah Business Get Discovered On Line

SEO Utah

When designing an SEO strategy for a local Utah business one tactic to consider is the use of local citations. A citation is an online reference to your business’s “NAP” or name, address and phone number. Google uses citations when evaluating your business’s online presence to determine how relevant your business is in relation to a particular Google search. As such, the more citations to your business Google finds on the web the more potentially relevant Google will consider your business to be. The more relevant Google considers your business to be, the closer to the top your business will appear in the listings resulting from a Google search.

Where to List Your Business

There are many ways to build the on line presence of your business by increasing the number of citations available for Google to find. Websites such as Yelp, Hotfrog, Yell.com and Foursquare are obvious first places to list citations to your business. Here is a list of the top 50 citation sources in the United States. These websites allow people to search for local businesses by asking you what type of business you are looking for and the location in which you want to find it. As such a business’s name, local Utah address and phone number is all readily displayed together. In addition to these websites, listing your business’s NAP on local blogs and on line periodicals will help to increase your business’s relevance in a Google search. A business can also be listed through Google itself on “Google My Business.”

Citations Should Be Consistent

It is important to make sure that the information contained in all citations to your business is consistent. Inconsistent citations will negatively impact your relevance in a Google search. As such, if inconsistent citations exist for your business you should act to make them consistent.

Understanding the Basics of SEO – Park City SEO

SEO is simply described as understanding the way search engines think and work. The purpose of SEO or search engine optimization isn’t to undermine or cheat search engines, but to communicate to them your intentions so they can recommend your website for relevant searches. Local SEO Park City companies make it their first priority to understand the ways of Google, Bing, and other popular search engines. Here are some things to consider when optimizing your site and other social properties.

The first thing you need to ask yourself is what are search engines looking for and what aren’t they? Search engines work by referring Internet users to websites and content that is the most relevant to what they are searching for. How then, does a search engine determine what is relevant? Search engines look at content, performance of a site, a site’s authority, as well as the user’s experience navigating a site. All of these things play into how well your site will appear in a search and are what search engines look for.content

  • What is content?

Content is simply the text on a page, it also includes descriptions, titles, and        other media.

  • What is performance?

Performance relating to search SEO, is how fast and well your site works.     Does it  perform accurately and efficiently?

  • What is Authority?

Search engines look at the content of your page and authority refers to how other authoritative sites refer and link back to      your site and vice versa. Does your site provide good enough content to link to other authoritative sites as well?

  • What is User Experience and Navigation?Online-User-Experience-03

This can be easily explained if you think about your own experience when you visit a site.  What are some of your first                   impressions when seeing a site? Some things you might think about are how the site looks. As you start browsing the site, you     might question the ease at which you can find things. Does the site look safe? These are the same things search engines look       for  in a user’s experience and they ask the same questions.

Ok… now what are some things search engines skip over or things they overlook? Key word stuffing should be avoided and buying links that lead nowhere isn’t recommended. When you overuse keywords on your pages it actually harms you rather than help and is referred to as, ‘Keyword Stuffing’.  You also want your users to have a good experience on your page. Having too many ads and placing content in awkward places will increase your bounce rate, which is not good. Knowing and tracing your bounce rate will help you determine how to keep it at reasonable rate.

SEO also extends onto any social sites you have, for example…Facebook, Twitter, Linkedin, Youtube etc. Keyword strategy is important to implement on social media sites and email as well. This is often called multi-channel optimization and will help your company’s brand.  It’s also important to be consistent with your keywords and phrases within all platforms, don’t alternate or use different variations that will confuse search engines.Popular Social Networks

SEO goes far beyond what we’ve discussed, but following these few rules will help you site rank higher and increase search engine’s relevant results. Check your local listings for search engine optimization Park City Utah and you will be able to find local specialists who know how to better optimize your online marketing needs.

6 Types of Free Gifts that Can Get you a Response?

Free-gift-for-response-1Free gifts, who doesn’t like them? “Leading with value” is a catchphrase and business core value – where business (both small and large) desire to give to their clients and customers by providing value even before they purchase from the.   You can see this in action at a Best Buy tech desk, where you can go in and ask a question about an electronic that you have and they’ll freely give you as much information as they can. From there sometimes they can fix the problem on the spot free of charge. What a great way to get people to both come into the store and to interact with your personnel.

It’s much the same way online. You can easily give away “free” value to help people see more of what you have to offer as well as insight into an area they are in need of more information. Everything from how-tos all the way to where-tos (Places to visit) to tips   Here’s a list of 6 items that you can give away to add value and gain trust and following.

  1. EBooks – One of the earliest online items for people to be able to buy, eBooks offer something that most people are already acquainted with as well as something that has become even more accessible with the availability of tablets to the masses on which they can be reading these books. It can be even more powerful If it’s something you normally sell on your website or elsewhere, then the visitor feels a lot of incentive to get the free item.
  2. Software – The barrier to entry used to be so high for software. Now you can often easily and cheaply build plug-ins, apps, online tools, downloadable tools, if you use the right tool or have the right connections. In addition you can purchase private label rights software that you can utilize to add value to your customers.Free-gift-for-response-2
  3. Reports – Have some time on your side? A report is just a short eBook that is more focused on solving one problem, instead of an overall “how to” like a book would be. If you can do the leg work and the research work, the report could be an ideal offering of a smaller portion of what you have. It can also be more niche specific to target new verticals that you may want to bring into your funnel. You can also produce a report from software – similar to a FREE SEO report from an SEO agency in Salt Lake City.
  4. Coupons – This one is a stead standby. People do love being able to get a deal and what better way than by getting it right from you. While you may want to watch out for discount seekers, as they may not make good long-term customers, you can still benefit greatly by reducing the barrier for people to try out your service or product by using a coupon. Don’t misuse the coupon though. Be sure that you have a strong follow-up plan in place to build a relationship with those that use the coupon. Sites like Groupon and Living Social were raving successes because people love coupons, but most businesses who offer deals there have done poorly at building a relationship with those that bought a coupon for their business.
  5. Videos – Offering a video lesson or videos of a live event as a freebie is a great way to repurpose videos that you’ve made. Just load them up to deliver to the people who sign up for your list. People love video and YouTube is continuing to be one of the leading search engines in the world over all. You can choose to deliver the video after sign-up or offer free podcasts or videos to build a relationship before purchase and give even more reason for them to sign-up, whether it’s to get additional videos, further insights, or just to be mailed links by which to watch the next video.
  6. Checklists – Checklists are so simple and yet, many people crave them. Why? Because there is so much information out there, we need someone to take it back to its basics again and a checklist is a great way to do that. The top 10, 5, or whatever number you choose will often be great intro information, however, if you want to make a bigger impact, get a little crazier and go for 50 or 100.

Utilize the ideas above to bring in even more people to your funnel. Use them to bridge the gap of trust and value and show potential clients and customers the value you provide. As you can see, there are so many different ways to go about this, that you can really decide which one fits best for you and your potential customers.

How to Make Your Site Mobile Friendly

responsive-wordpress-websiteIn recent posts, we’ve talked about the upcoming Mobilegeddon (which is already upon us) and how to determine if your site is SEO friendly or not. Today we’re going to give a couple of resources to look at if your site comes back as not SEO friendly. With most things, there’s an easy way and a hard way.

Too note, there are several ways by which you can make your site mobile friendly – the two main styles are making it responsive (creating a fluid like design that responds to the display/media type) and making it adaptive (creating several different designs with specific sizing for different designs). That discussion of which is better can be left for you to choose. Hear, we’ll largely be talking about responsive solutions.

Easy Way – WordPress

While some may debate whether WordPress is the best platform or not to host your site on, we have to say that from personal experience we strongly agree. Having worked with several different CMS platforms as well as several different types of static sites, WordPress continually appears as one the easiest to implement and use and yet one of the most dependable and powerful. You can do everything from host a simple blog to turn it into a robust eCommerce site. WordPress is also so easy to update and add further capabilities to – such as easy social sharing, list building, SEO compatibility, and even mobile responsiveness.

Yes, in many sites, mobile friendliness can be attained simply by adding a mobile plug-in. With a little bit of work to make it look good and unique, your site could be mobile friendly very quickly and can often be done by even a novice to web design with a WordPress plug-in. Some of the most common WordPress Plug-ins for making a site mobile friendly are:

  • Jetpack by WordPress.com
  • WPtouch Mobile Plugin
  • WP Mobile Detector
  • WordPress Mobile Pack 2.0

 

responsivewebdesignHard Way – Any Other Way Than a Plug-in (Via WordPress)!

Yes, for novices, any other way than a plug-in or a simple line of code will be harder to implement, but doesn’t make it any less important or needed on sites outside of WordPress (or other comparable CMS platforms with mobile plug-ins or extensions.) A great place to start here is to look again to our favorite search leader Google. Google actually has a pretty thorough explanation of creating mobile friendly websites as well as some of the common pitfalls mobile friendly coding can create for search engines. Very nice of them to give us such insight into the design and implementation. They have a solid section of mobile information at https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en.

In addition, another great resource in helping you understand mobile design experience even further is https://www.edx.org/course/building-mobile-experiences-mitx-21w-789x. That mobile course is offered by MIT for free through edX. However, this is not really an easy to get going course for newbies, but is great for developers or intermediate coders.

For novices, we can’t help but recommend simply using the WordPress platform and implementing one of their plug-ins to make your website SEO friendly. If you want to keep your current platform or straight code, then the Google and MIT resources are great to help you understand the most important elements and even a little deeper. With that being said, the importance of simply partnering with an agency to cannot be understated. Use their skills to help make the process so much easier and more pleasurable for yourself as well knowing that the design is done in the best way for both your rankings and your users. Check out Barking Frog SEOs mobile website design capabilities as well as their solid local search engine optimization abilities if you’re looking for an agency that can truly get you the rankings you deserve and ensure that your site is mobile friendly.

Optimizing Video For Mobile

responsive-website-designWith all the stats out there, hopefully you’ve already realized the importance of having a mobile presence. According to Mobile SEO Pros, over 48% of mobile users watch video and according to Business Insider over 15% of all online video hours are viewed on mobile devices. With that information and the fact that more people are accessing the internet via mobile phones than desktop computers, it’s vital to be able to display your information, products, and services properly on mobile devices. Think about that, quite possibly, over half the people searching for you are trying to do so on a mobile device. We’ve been talking about the importance of mobile optimization in regards to search engines and how to make sure your website is mobile friendly. One of those segments that need to be mobile friendly, especially if you want to get a response from your traffic -those that come and view the video, is that it needs to be properly optimized for mobile devices.

video-optimzed-for-mobile-2

Mobile Video Musts

Start with Mobile In Mind

Begin your entire video production service with mobile in mind. This can change or influence parts of the video creation – such as having text within the video too small that you won’t be able to see it on a mobile screen or items within the video that may be important but would also be hard to see on a smaller screen. Maryland based video production company Blue House Productions helps clients with the right from the planning stages. Taking time to determine the goals of the video as well as the outputs can not only save you a lot of trouble when you distribute your video, but can also make for an even more powerful response from viewers on multiple devices when everyone can clearly see the video, any text that’s in it, and easily follow a call to action no matter where they’re accessing the video from. It’s up to you whether you want to create one video that will be optimize for all viewing devices, or if you want to create a slightly different video for mobile experience. We’ll discuss this further as to how you can make your mobile version display for mobile play, but it is during the production time of the video that you want to determine if you need to make a second video style.

Create a Version Optimized for Mobile Viewing

In addition to the possibility of creating a different version of the video itself. You do want to make sure you create a version of the file that will play well on mobile devices. This will usually be in the form of an mp4 for shorter films (under 4 minutes) and utilizing Apple’s HTTP Live Streaming codex for longer films so that it automatically responds to the clients bandwidth capacity and creates a smoother playing experience. Both YouTube and Netflix utilize this for their longer videos.

Make Your Video Pages Responsive

Now, if you’re hosting your video on a video hosting site, such as YouTube, you don’t have a lot of say about this. However, you do need to still think about the different layout that will occur when in mobile. For instance, with YouTube, it’s much hard for a person to see the description of a video (as opposed to clicking the dropdown on a desktop). Therefore you’ll want to make sure there is a call to action in the video and not just a link in the description. In addition to being sure that is present, you’ll want to make sure that your mobile optimized video, if showing on your site, sits on a mobile optimized page. You need to be sure that mobile viewers see a trimmed down version of the page so they don’t get overwhelmed with extra images or test and are rather driven directly to the video.

Calls To Actionvideo-optimized-for-mobile

As mentioned above, you want to make sure that your video includes calls to action for the viewer, but you also need to make sure they are accessible on a mobile device. You also want to make sure that they aren’t stuck merely at the end of the video. Many watchers do not watch through the entire video until the end, so having your CTA exist outside of your video may be an ideal alternative. Just be sure that in doing so, you optimize the area for mobile – making it responsive to their display size and viewable on their screen.

It doesn’t necessarily take a lot of work to optimize a video for mobile devices, but it does take some planning. Remember that planning ahead can save you a ton of additional corrective work in the future as well as give you a head start out of the gate. Take advantage of optimizing at the foundational level and you’ll often get leaps ahead of your competition.