Quick Response Digital Marketing | Manage Search on Google

A Conversation with an IT Tech

August 6, 2016
by

I am standing here with an IT Tech. I understand that the business you work for has recently outsourced their IT department to an IT support Austin.

IT : That is correct.

So are you going to loose your job?

IT : I am not sure about that. My department has certainly downsized since the outsourcing but we still have equipment here that requires on the spot maintenance and servicing. So I think they will keep me around to serve that function.

Have they promised you that your position is secure for the foreseeable future?

IT : In today’s corporate environment there are no guarantees of employment without a contract. All employees are considered “at will” employees by law which means the employee can quit at any time for any reason and the employer can fire the employee at any time for any reason.

That arrangement seems to favor the employer more than the employee.

IT : You can look at it that way. But if an employee has valuable skills he or she can shop them around to whoever is willing to pay the most for them.

That assumes that the economy is running under normal parameters. If the economy is sluggish it might not matter how good your skills are. You still might find yourself in a position where you cannot find a job.

IT : That is true and I have been certainly thinking about that ever since my company outsourced its IT department to a managed IT services Austin. However I guess in this day and age employees either have to try harder or become entrepreneurs if they want job security.

Right. It just seems like a tenuous situation in which to build a life where the flow of income can be disrupted at any point.

SEO Utah

Links and SEO

June 30, 2016June 30, 2016
by

Search engine optimization is the process by which websites make themselves known on the internet. In a sense, SEO Park City businesses speak the language of the internet and understand its nuances. This is important because speaking on the internet is not accomplished effectively in the same way speaking in the public square is accomplished effectively. In the public square a person can shout at the top of their lungs or speak in a compelling manner or about a subject of interest in order to capture the attention of their intended audience. Not so on the internet.

In order for a SEO Utah business to capture the attention of its intended audience on the internet it must first capture the attention of search engines. This is because the intended audience is more than likely going to use a search engine in order to find the information contained on the website. Accordingly, in order to optimize the content on the website such that it makes itself known on the internet the content must do what it takes to capture the attention of the search engine.

As stated earlier, search engines are attracted to specific things. One of those things is the amount of links on other unrelated websites point to another website. The logic behind this is that the more links to a particular website in conjunction with the use of specific keywords, the more important or relevant that website would be in relation to those keywords. As such, when a person surfing the web uses those particular keywords the higher that website would appear in the search engine listings relative to other websites with less links pointing to it. Of course there are other factors to consider in terms of what techniques tend to optimize internet content over and above the use of links. None of them, however, involve shouting at the top of one’s lungs in the middle of the public square.

Technology and Hardware

Capably Administered Companies Choose to Outsource IT Functionality

June 7, 2016
by

Any capably administered company in need of IT support Austin should consider the option of outsourcing their IT department entirely rather than hiring an internal staff to perform this very crucial function. This advice is sound because when a company makes the decision to outsource its IT functions it will no longer have to concern itself with the one million and one technical problems that can arise when maintaining an IT system in house. This headache is assumed by the company to whom the IT functions have been outsourced.

Once the IT functions of a company have been suitably outsourced to a managed IT services Austin company it will suddenly find itself newly liberated to focus all of the energy that would have otherwise been expended on in house IT functions to the function of running the company’s business. Accordingly, the company will be able to focus its precious time, money and human capital on doing whatever it may be that the company does best. Moreover, once the company who has outsourced its IT functions has become liberated to focus its energy upon its business it is highly likely that said company will find itself in the position to possibly become more profitable in the process.

For all the aforementioned reasons logically elaborated upon above there can be no debating the fact that the outsourcing of a company’s IT functions is a necessity that must become manifest in order for it to survive and properly function. Fortunately there are many businesses to which the IT functionality of a company can be outsourced. This is what they do best and are designed to do. And if they focus upon the business they do best why shouldn’t any other company do the same thing? The simple answer must be that there is no reason why they should not.

SEO Utah

Blog Networks

May 13, 2016
by

One popular Utah SEO technique is to create what is known as a blog network. A blog network is sometimes called a “link farm” but is essentially a collection of blogs which have each been created and are owned by one SEO Salt Lake City business. Sometimes the blogs are connected but they do not have to be in order for their search engine optimization qualities to function effectively. Each blog entry will contain hyperlinks to other websites for the purpose of increasing their search engine rankings or revenue which is generated from the blog’s advertising.

WordPress is a popular platform for creating blog networks for the purpose of search engine optimization. This is true because WordPress allows an SEO Park City business to create an account with numerous sub accounts. This allows multiple blogs to be posted to by (typically freelance) content creators in order for the links within the blogs to appear to originate from multiple sources. The intention behind this is to “fool” the search engines into thinking that the website linked to is more relevant than other websites and thus increase its rank in the search engine’s listings.

This technique is frowned upon by search engines however for the obvious reason that artificially increasing the relevance of a website in this manner defeats the purpose of the search engine’s goal to provide relevant information to its customers. To this end some search engines have sought to identify blog networks with “thin content” in order to prevent their content from being considered by the web crawlers designed to measure the relevance of a website by enumerating the number of links to it exist. For this reason some SEO Utah businesses employ content creators to create content which is less thin than auto generated content which had been previously labeled as thin by search engines.

Technology and Hardware

Why You Need Video Production Salt Lake City for…

April 14, 2016
by

When you click on social media networks these days, you would notice a wide variety of video content and traditional text articles. The healthy mixture of the content formats is what keeps people engaged with a particular website. Online marketers are switching up with texts and videos because people vary. Some like to read but others find video production Salt Lake City more enticing. If you have a start-up business and you are planning to take your products and services online, this article would be of great help for you because we will assess which type of advertising medium is more effective: videos or texts? Let’s find out!

Online Marketing: Videos Vs Texts

Studies have shown that consumers are more likely to click and share a video rather than a text article. With the same case study, they also found out that videos have a higher click through rate compared to rich media or banner ads. If you go to Facebook, you can see for yourself that videos are shared even up to 12 times more than text posts and links combined! The main reason behind this is because people find watching videos more entertaining than reading a huge pile of text in their screens.

Choosing a Video Production Salt Lake City Company for Your Video Ads

Now that you know that videos are more effective in marketing your products and services online, the next step you now have to take is choosing the right video production company in Salt Lake City. What you should do is ask for their video rates. They have to have reasonable prices especially that you are opening a start-up business and you have to cut costs as much as possible. Be careful of the hidden charges as well so make sure you ask them regarding travel expenses, additional editing and music licensing – basically, the whole package.

SEO Utah

SEO Not Necessarily for Human Consumption

March 24, 2016
by

When writing SEO Salt Lake City for web bots, although correct grammar is not required, artful content creators will seek ways to weave the keywords into text that reads as if it is written for human consumption. This is a good practice because web bots are designed to react to actual content and discard content that is obvious spam. The question remains how competent a web bot is at this task. Content creators would do well to anticipate that web bots are getting better at their task on a daily basis. As such creating content as if the target audience is an actual human is good insurance against a web bot discarding the content as spam.

A typical strategy for most Utah SEO outfits is to create a series of “fake blogs” intended to trick the web bot into thinking it is looking at content written by a disinterested third party. This content need only be three hundred words in length (typically amounting to three paragraphs of one hundred or so words each). Within this content there should be at least two key words and two links back to whatever website the SEO content is trying to enhance in the search engine listings. Moreover, the content has to be mostly or completely original. To top it off, adding a picture in combination with the aforementioned seems to be enough (for now) to fool the web bots into thinking the content is sufficiently “legitimate” to positively influence the ranking of the website linked to in the content.

Ultimately, the more legitimate links to a particular website in existence out there on the web, the higher the website linked to will appear on search engine listings when searching for the keywords embedded in the content. As such one strategy employed by SEO outfits is to create content web bots will deem legitimate but not necessarily for human consumption.

Mobile Marketing Utah

How To Engage Your Social Media Audience With Video

December 14, 2015
by

How To Retain More Viewers On Social Media

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go. Get the job done professionally with our Video Production Salt Lake City team. For an affordable rate, you too can start taking the masses by storm.

SEO Utah

Citations Help Utah Business Get Discovered On Line

October 20, 2015
by

SEO Utah

When designing an SEO strategy for a local Utah business one tactic to consider is the use of local citations. A citation is an online reference to your business’s “NAP” or name, address and phone number. Google uses citations when evaluating your business’s online presence to determine how relevant your business is in relation to a particular Google search. As such, the more citations to your business Google finds on the web the more potentially relevant Google will consider your business to be. The more relevant Google considers your business to be, the closer to the top your business will appear in the listings resulting from a Google search.

Where to List Your Business

There are many ways to build the on line presence of your business by increasing the number of citations available for Google to find. Websites such as Yelp, Hotfrog, Yell.com and Foursquare are obvious first places to list citations to your business. Here is a list of the top 50 citation sources in the United States. These websites allow people to search for local businesses by asking you what type of business you are looking for and the location in which you want to find it. As such a business’s name, local Utah address and phone number is all readily displayed together. In addition to these websites, listing your business’s NAP on local blogs and on line periodicals will help to increase your business’s relevance in a Google search. A business can also be listed through Google itself on “Google My Business.”

Citations Should Be Consistent

It is important to make sure that the information contained in all citations to your business is consistent. Inconsistent citations will negatively impact your relevance in a Google search. As such, if inconsistent citations exist for your business you should act to make them consistent.

SEO Utah

Understanding the Basics of SEO – Park City SEO

August 12, 2015August 12, 2015
by

SEO is simply described as understanding the way search engines think and work. The purpose of SEO or search engine optimization isn’t to undermine or cheat search engines, but to communicate to them your intentions so they can recommend your website for relevant searches. Local SEO Park City companies make it their first priority to understand the ways of Google, Bing, and other popular search engines. Here are some things to consider when optimizing your site and other social properties.

The first thing you need to ask yourself is what are search engines looking for and what aren’t they? Search engines work by referring Internet users to websites and content that is the most relevant to what they are searching for. How then, does a search engine determine what is relevant? Search engines look at content, performance of a site, a site’s authority, as well as the user’s experience navigating a site. All of these things play into how well your site will appear in a search and are what search engines look for.

What is content?

Content is simply the text on a page, it also includes descriptions, titles, and other media.

What is performance?

Performance relating to search SEO, is how fast and well your site works. Does it perform accurately and efficiently?

What is Authority?

Search engines look at the content of your page and authority refers to how other authoritative sites refer and link back to your site and vice versa. Does your site provide good enough content to link to other authoritative sites as well?

What is User Experience and Navigation?

This can be easily explained if you think about your own experience when you visit a site. What are some of your first impressions when seeing a site? Some things you might think about are how the site looks. As you start browsing the site, you might question the ease at which you can find things. Does the site look safe? These are the same things search engines look for in a user’s experience and they ask the same questions.

Ok… now what are some things search engines skip over or things they overlook? Key word stuffing should be avoided and buying links that lead nowhere isn’t recommended. When you overuse keywords on your pages it actually harms you rather than help and is referred to as, ‘Keyword Stuffing’. You also want your users to have a good experience on your page. Having too many ads and placing content in awkward places will increase your bounce rate, which is not good. Knowing and tracing your bounce rate will help you determine how to keep it at reasonable rate.

SEO also extends onto any social sites you have, for example…Facebook, Twitter, Linkedin, Youtube etc. Keyword strategy is important to implement on social media sites and email as well. This is often called multi-channel optimization and will help your company’s brand. It’s also important to be consistent with your keywords and phrases within all platforms, don’t alternate or use different variations that will confuse search engines.

SEO goes far beyond what we’ve discussed, but following these few rules will help you site rank higher and increase search engine’s relevant results. Check your local listings for search engine optimization Park City Utah and you will be able to find local specialists who know how to better optimize your online marketing needs.

SEO Utah

6 Types of Free Gifts that Can Get you…

June 5, 2015June 5, 2015
by

Free gifts, who doesn’t like them? “Leading with value” is a catchphrase and business core value – where business (both small and large) desire to give to their clients and customers by providing value even before they purchase from the. You can see this in action at a Best Buy tech desk, where you can go in and ask a question about an electronic that you have and they’ll freely give you as much information as they can. From there sometimes they can fix the problem on the spot free of charge. What a great way to get people to both come into the store and to interact with your personnel.

It’s much the same way online. You can easily give away “free” value to help people see more of what you have to offer as well as insight into an area they are in need of more information. Everything from how-tos all the way to where-tos (Places to visit) to tips Here’s a list of 6 items that you can give away to add value and gain trust and following.

EBooks – One of the earliest online items for people to be able to buy, eBooks offer something that most people are already acquainted with as well as something that has become even more accessible with the availability of tablets to the masses on which they can be reading these books. It can be even more powerful If it’s something you normally sell on your website or elsewhere, then the visitor feels a lot of incentive to get the free item.
Software – The barrier to entry used to be so high for software. Now you can often easily and cheaply build plug-ins, apps, online tools, downloadable tools, if you use the right tool or have the right connections. In addition you can purchase private label rights software that you can utilize to add value to your customers.
Reports – Have some time on your side? A report is just a short eBook that is more focused on solving one problem, instead of an overall “how to” like a book would be. If you can do the leg work and the research work, the report could be an ideal offering of a smaller portion of what you have. It can also be more niche specific to target new verticals that you may want to bring into your funnel. You can also produce a report from software – similar to a FREE SEO report from an SEO agency in Salt Lake City.
Coupons – This one is a stead standby. People do love being able to get a deal and what better way than by getting it right from you. While you may want to watch out for discount seekers, as they may not make good long-term customers, you can still benefit greatly by reducing the barrier for people to try out your service or product by using a coupon. Don’t misuse the coupon though. Be sure that you have a strong follow-up plan in place to build a relationship with those that use the coupon. Sites like Groupon and Living Social were raving successes because people love coupons, but most businesses who offer deals there have done poorly at building a relationship with those that bought a coupon for their business.
Videos – Offering a video lesson or videos of a live event as a freebie is a great way to repurpose videos that you’ve made. Just load them up to deliver to the people who sign up for your list. People love video and YouTube is continuing to be one of the leading search engines in the world over all. You can choose to deliver the video after sign-up or offer free podcasts or videos to build a relationship before purchase and give even more reason for them to sign-up, whether it’s to get additional videos, further insights, or just to be mailed links by which to watch the next video.
Checklists – Checklists are so simple and yet, many people crave them. Why? Because there is so much information out there, we need someone to take it back to its basics again and a checklist is a great way to do that. The top 10, 5, or whatever number you choose will often be great intro information, however, if you want to make a bigger impact, get a little crazier and go for 50 or 100.

Utilize the ideas above to bring in even more people to your funnel. Use them to bridge the gap of trust and value and show potential clients and customers the value you provide. As you can see, there are so many different ways to go about this, that you can really decide which one fits best for you and your potential customers.

Online Marketing: Videos Vs Texts

Choosing a Video Production Salt Lake City Company for Your Video Ads

How To Retain More Viewers On Social Media

What is content?

What is performance?

What is Authority?

What is User Experience and Navigation?