Attracting the Attention of the Universe

Attracting the Attention of the Universe

Sep 15, 2016

What does it really mean to optimize the content of a website? Of course, on one level Utah SEO means the techniques used to augment a website’s place in a list of websites generated by a search engine in response to the input of specific key words into the search engine. But on another level, to say that a website’s content has been optimized means that the information contained within the text of the website has been constructed or altered so that it attracts the attention of search engines. Not only does properly optimized content attract the attention of search engines but it also makes itself more important than other website content of a similar type.

Why is it desirable for content to be optimized? Of course it is desirable for content to be optimized because the more people who see the content of a particular website the more the purpose of that website will manifest. In a sense SEO Utah is a bit like the question, “If a tree falls in the forest and no one is there to hear it does it make a sound?” That is to say, if content exists on a website and no one will ever see it does it matter that it exists? Granted there is not a one to one relationship between the two questions just posed but it is interesting to compare them none the less. And the comparison gives rise to an understanding of the value of search engine optimization.

SEO is not merely a means to increase the financial value of a website and the business for which it operates as an avatar. Awareness is consciousness itself and consciousness is the indeed the fabric of the universe itself. As such, by optimizing content you are attracting the attention and conscience of the universe.

Crisis, Opportunity and At Will Employment

Crisis, Opportunity and At Will Employment

Aug 9, 2016

Many people feel that outsourcing an IT department to an IT support Austin is an intrinsically negative activity for a company to engage in. They feel this way because in order to outsource a job it means that the people who perform that job or function inside the company will necessarily loose their positions. This is because loosing one’s position and source of income and livelihood is always a disruptive and anxiety ridden experience.

 

But this experience can also be the opportunity to perhaps improve one’s position as well. It is a well known adage that in the Chinese language the words for “crisis” and “opportunity” are the same word. Unfortunately this adage is somewhat inaccurate as I once had occasion to ask a native Mandarin Chinese speaker whether it is in fact true that “crisis” and “opportunity” are the same word in Chinese. She replied that the two words were similar but not actually the same. Nevertheless, the fact that they are similar is good enough for the sake of this article to make the point I want to make and that point is that having one’s IT job outsourced to a managed IT services Austin is not necessarily a horrible situation.

 

Many people feel that their “safe” nine to five job working in an office offers them security. Unfortunately, the sense of security that this job provides is illusory. It is illusory because the company they work for can terminate their employment at any time for any non discriminatory reason. This is because non contract employment in the United States is governed by the common law “at will” theory. This of course is not true in other countries particularly in Western Europe for example. In France there are legal protections that make it difficult for a company to terminate their employees. These types of protections although providing some degree of security for the employee tend to have a dampening effect on overall levels of employment.

A Conversation with an IT Tech

A Conversation with an IT Tech

Aug 6, 2016

I am standing here with an IT Tech. I understand that the business you work for has recently outsourced their IT department to an IT support Austin.

IT : That is correct.

So are you going to loose your job?

IT : I am not sure about that. My department has certainly downsized since the outsourcing but we still have equipment here that requires on the spot maintenance and servicing. So I think they will keep me around to serve that function.

Have they promised you that your position is secure for the foreseeable future?

IT : In today’s corporate environment there are no guarantees of employment without a contract. All employees are considered “at will” employees by law which means the employee can quit at any time for any reason and the employer can fire the employee at any time for any reason.

That arrangement seems to favor the employer more than the employee.

IT : You can look at it that way. But if an employee has valuable skills he or she can shop them around to whoever is willing to pay the most for them.

That assumes that the economy is running under normal parameters. If the economy is sluggish it might not matter how good your skills are. You still might find yourself in a position where you cannot find a job.

IT : That is true and I have been certainly thinking about that ever since my company outsourced its IT department to a managed IT services Austin. However I guess in this day and age employees either have to try harder or become entrepreneurs if they want job security.

Right. It just seems like a tenuous situation in which to build a life where the flow of income can be disrupted at any point.

Links and SEO

Links and SEO

Jun 30, 2016

Search engine optimization is the process by which websites make themselves known on the internet. In a sense, SEO Park City businesses speak the language of the internet and understand its nuances. This is important because speaking on the internet is not accomplished effectively in the same way speaking in the public square is accomplished effectively. In the public square a person can shout at the top of their lungs or speak in a compelling manner or about a subject of interest in order to capture the attention of their intended audience. Not so on the internet.

 

In order for a SEO Utah business to capture the attention of its intended audience on the internet it must first capture the attention of search engines. This is because the intended audience is more than likely going to use a search engine in order to find the information contained on the website. Accordingly, in order to optimize the content on the website such that it makes itself known on the internet the content must do what it takes to capture the attention of the search engine.

 

As stated earlier, search engines are attracted to specific things. One of those things is the amount of links on other unrelated websites point to another website. The logic behind this is that the more links to a particular website in conjunction with the use of specific keywords, the more important or relevant that website would be in relation to those keywords. As such, when a person surfing the web uses those particular keywords the higher that website would appear in the search engine listings relative to other websites with less links pointing to it. Of course there are other factors to consider in terms of what techniques tend to optimize internet content over and above the use of links. None of them, however, involve shouting at the top of one’s lungs in the middle of the public square.

Blog Networks

Blog Networks

May 13, 2016

One popular Utah SEO technique is to create what is known as a blog network. A blog network is sometimes called a “link farm” but is essentially a collection of blogs which have each been created and are owned by one SEO Salt Lake City business. Sometimes the blogs are connected but they do not have to be in order for their search engine optimization qualities to function effectively. Each blog entry will contain hyperlinks to other websites for the purpose of increasing their search engine rankings or revenue which is generated from the blog’s advertising.

WordPress is a popular platform for creating blog networks for the purpose of search engine optimization. This is true because WordPress allows an SEO Park City business to create an account with numerous sub accounts. This allows multiple blogs to be posted to by (typically freelance) content creators in order for the links within the blogs to appear to originate from multiple sources. The intention behind this is to “fool” the search engines into thinking that the website linked to is more relevant than other websites and thus increase its rank in the search engine’s listings.

This technique is frowned upon by search engines however for the obvious reason that artificially increasing the relevance of a website in this manner defeats the purpose of the search engine’s goal to provide relevant information to its customers. To this end some search engines have sought to identify blog networks with “thin content” in order to prevent their content from being considered by the web crawlers designed to measure the relevance of a website by enumerating the number of links to it exist. For this reason some SEO Utah businesses employ content creators to create content which is less thin than auto generated content which had been previously labeled as thin by search engines.

SEO Not Necessarily for Human Consumption

SEO Not Necessarily for Human Consumption

Mar 24, 2016

When writing SEO Salt Lake City for web bots, although correct grammar is not required, artful content creators will seek ways to weave the keywords into text that reads as if it is written for human consumption. This is a good practice because web bots are designed to react to actual content and discard content that is obvious spam. The question remains how competent a web bot is at this task. Content creators would do well to anticipate that web bots are getting better at their task on a daily basis. As such creating content as if the target audience is an actual human is good insurance against a web bot discarding the content as spam.

A typical strategy for most Utah SEO outfits is to create a series of “fake blogs” intended to trick the web bot into thinking it is looking at content written by a disinterested third party. This content need only be three hundred words in length (typically amounting to three paragraphs of one hundred or so words each). Within this content there should be at least two key words and two links back to whatever website the SEO content is trying to enhance in the search engine listings. Moreover, the content has to be mostly or completely original. To top it off, adding a picture in combination with the aforementioned seems to be enough (for now) to fool the web bots into thinking the content is sufficiently “legitimate” to positively influence the ranking of the website linked to in the content.

Ultimately, the more legitimate links to a particular website in existence out there on the web, the higher the website linked to will appear on search engine listings when searching for the keywords embedded in the content. As such one strategy employed by SEO outfits is to create content web bots will deem legitimate but not necessarily for human consumption.