Best Keyword Research Tools for 2015

keyword research toolsKeyword research is the basis for content optimization. Without well-organized keywords, it is difficult for search engines to understand what your site is about. SEOs use keywords in specific places that they know search robots are crawling. If you have the right keywords in the right places, your SEO efforts will have a higher chance of succeeding. Of course, for a successful SEO campaign, it is essential to address other important marketing factors. For this, it is best to hire an SEO Salt Lake City company that has the right tools and resources already in place in their infrastructure.

What Are Keywords?

Simply put, keywords are the things internet users are searching for. Keywords are the little search queries people put in the Google search bar. By inserting keywords into certain elements on your website, you make it easier for search engines to find your page. The more your page clearly matches the keywords a user has put in the search query, then your website will appear higher in search rankings. *Many websites use the same keywords. This is where other SEO factors come into play. But more on that some other time.

How To Find My Keywords

To start with, your keywords should match the topic of your website. For example, a great starting keyword idea for an ice cream shop site would be “ice cream shop”. This is a very broad keyword, so you would want to do more research and narrow down the niche for this keyword. There are bajillions of ice cream shops in the world, and you want to be listed in the first 10. This is where keyword research tools come in.

There are tons of keyword research tools available, most of them cost a monthly subscription. If you are not a full time SEO, it doesn’t make sense to pay for a subscription. Many tools offer trial periods or a limited version for free. My favorite keyword research tools are: MySEOTool, SEMrush, and Google Adwords Keyword Planner.

MySEOTool SEMrush Adwords
Cost 33-500 80-150 per campaign
Trial Period? 30 days 10 queries / day with top 10 results n/a
Analytics yes yes yes
Backlinks no yes no
Competition yes yes yes

Each of these includes information on how competitive ranking for a particular keyword is going to be. It helps also, to have backlink information, which only SEMrush provides. SEMrush used to be just a keyword research tool (Wordtracker) and now it has expanded its suite of services. For the small business man, Adwords should be sufficient. It is free to search for keyword ideas suggested by Google and you can then implement the keywords into your meta data and other important SEO spots.